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Tuesday, May 24, 2011

Ryan Giggs suing Twitter

source : http://www.guardian.co.uk/technology/2011/may/23/twitter-traffic-injunction-footballer?intcmp=239


UK traffic to Twitter's website spiked by 22% on Saturday as people flocked to the social messaging site to find out about the footballer who had taken out an injunction against the site, according to research from the measurement company Experian Hitwise.

The traffic was 10% higher than for the site's previous busiest day in the UK, which came on 9 May when the media reported on the creation of an account on the site which purported to name those who had taken out superinjunctions to prevent details being reported.

Hitwise also noted a dramatic rise last week in search terms linked to the injunction served by Giggs' lawyers on the site. "Ryan Giggs suing Twitter" was the fourth most popular term for the entire week ending on Saturday, despite the fact that the story only broke on the Friday evening. "Who is CTB footballer" was the 10th most popular search term for the whole week.

That was reflected too in Hitwise's data from social networks such as Facebook and Twitter, where "twitter footballer" and "ryan giggs suing twitter" ranked in the top two or three.

Experian Hitwise takes its data from internet service providers in the UK, and its figures for visits to Twitter show a steady rise in traffic during March, with its share of internet visits in the UK growing by nearly 60%.

That represents millions of people visiting the site for the first time, and could mark a tipping point in its popularity in the UK.

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