Why do I post this story? Because I used to lived with vegemite :). It is real Aussie food ..was created in 1920's ..
IT'S unlikely there'll be too many happy little Vegemites, given the obscure name attached to the new cheesy version of the Aussie spread.
iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries.
The move is a bid by the food conglomerate to align the new product with a younger market -- and the "cool" credentials of Apple's iPod and iPhone.
The product's tag line reads: "iSnack 2.0, because it's the next generation Vegemite."
The new formula, said to combine Vegemite with Kraft cream cheese, is allegedly easier to spread and is milder in taste than the original.
The winner of the contest, West Australian web designer Dean Robbins, 27, told The Sun Herald: ''It's been difficult to contain my excitement; I actually leapt out of my chair when I heard the news. To think that I could go down in Australia's history is overwhelming."
The company has sold 2.8 million jars of the new blend since July, The Sun Herald reports.
A public contest was held to name the original Vegemite in the 1920s.
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