BBC NEWS | Health | Drinkers fall into 'nine groups'
The government believes it has identified nine types of heavy drinker as it launches a new alcohol campaign.
Research by the Department of Health in England with focus groups found heavy drinkers often fell into one of a number of categories.
These ranged from de-stress and depressed drinkers to people who boozed because of boredom or to bond.
Experts said helping people to understand the reasons for their drinking habits was "very useful".
The government believes it has identified nine types of heavy drinker as it launches a new alcohol campaign.
Research by the Department of Health in England with focus groups found heavy drinkers often fell into one of a number of categories.
These ranged from de-stress and depressed drinkers to people who boozed because of boredom or to bond.
Experts said helping people to understand the reasons for their drinking habits was "very useful".
THE NINE TYPES OF DRINKER
Depressed drinker
De-stress drinker
Re-bonding drinker
Conformist drinker
Community drinker
Boredom drinker
Macho drinker
Hedonistic drinker
Border dependents
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