Selling goes social as net, malls merge. So, are you functional, multi-channel, store loyals, or channel adopters?

| The Australian

TIME-STARVED shoppers are indulging in "e-tail therapy", forcing stores to lure them back with "bricks-and-clicks"retailing tricks.

Shopping centre giant Westfield has launched the nation's first virtual mall, grouping its "bricks and mortar" tenants into a one-stop website.

And in an effort to reconnect with tech-savvy shoppers, it has hired an online "insider" to infiltrate the internet.

via ScribeFire