cheese made with gecko technology

Is this hoax? Is this part of April Mop? However I firstly found this info from BBC Radio, then I googled and found this info below. It seems that gecko-technology thing to make smoother cheese is not fake.

http://emmentaler.ch/en/main.html

It may sound incredibly exotic, but the new technology is really very simple:

	Pesky flies buzzing around our cows cause them stress. And this affects the quality of the milk.
	Which is why we quite simply put a gecko on our cows which gets rid of all these pesky flies – by eating them.
	The result is milk that is smoother, and cheese that is smoother too.

Why not come and try out this even smoother Emmentaler AOC with added Gecko-Guard at its grand unveiling next Sunday between 2 and 4 p.m. at the Bärenplatz in Berne?

via http://emmentaler.ch/en/main.html