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Friday, January 16, 2009

VitaminWater is Coke's attempt to dress up soda in a physician's white coat

Coke sued for VitaminWater fraud - Yahoo!7 News
VitaminWater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, although sugar water that costs about 10 bucks a gallon," said CSPI litigation director Steve Gardner.

Plaintiff James Koh said he used to drink VitaminWater after a workout, thinking he was doing himself good.

"I was attracted by the prospect of getting extra vitamins, but I had no idea that I was actually getting almost a Coke's worth of sugar and calories," Koh said in a statement.

"There's no way I would have spent money on that, had I known," he said.

VitaminWater sells in the United States for about $US1.50 ($A2.27) for a 20-ounce (590ml) bottle.

Twenty-ounce bottles of Coca-Cola, which are sold in vending machines and convenience stores, cost about $US1.40 ($A2.12).

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