"if they have 12 g of sugar -- that's about three teaspoons -- per serving" whoa...~
Before food politics became a Wikipedia entry and the title of a book, before anyone cared about trans fat or realized we were in the midst of a pediatric-obesity epidemic, Lucky Charms were simply magically delicious.Now the cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. The center is trying to expose the marketing tactics that make kids clamor for a sugary start to the day, crispy calorie bombs that are often low in fiber and high in junky carbohydrates. Rudd researchers just finished crunching Nielsen and comScore data -- which track television and Internet marketing -- to figure out exactly how much cereal advertising kids see. The result: obesity researchers for the first time have hard data proving that the least healthy cereals are the ones marketed most aggressively to children.This news arrives just as many of the cereals with the worst nutrition ratings are being adorned with the food industry's NEW SMART CHOICES label, a big check mark designed to assure consumers that a product is good for them. The label is being put on hundreds of items, from mayonnaise to ice cream, so why are the Rudd researchers so hopped up about cereal? Because it is more heavily advertised to kids than any other packaged-food category. And because cereals can qualify as SMART CHOICES even if they have 12 g of sugar -- that's about three teaspoons -- per serving
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