Still from the Niiu customized newspaper website.As journalists the world over bemoan the state of the newspaper industry amid layoffs and folding broadsheets, two young German entrepreneurs are rushing head-first into the fray, launching a new paper tailored to the individual tastes of their readers.The new paper, called Niiu, is all about consumer choice: it gives readers the freedom to choose the types of articles they want to read, culled from a wide range of German and international news sources. After registering on Niiu's website, www.niiu.de, readers can access other newspapers online and select the pages or sections they find interesting, designing their own specialized paper. But instead of reading it online, Niiu is printed overnight and delivered to the subscriber's door the next morning, just like any other newspaper.So a reader could get the latest gossip about former tennis champion Boris Becker from Germany's biggest selling tabloid, Bild, then add political stories about Chancellor Angela Merkel's negotiations to form a new coalition government from the liberal daily Tagesspiegel, a sprinkling of economic stories from the German business daily Handelsblatt and even incorporate a few pages of international politics from English-language papers like the New York Times and Komsomolskaya Pravda from Russia. If the stories seem repetitive after a few days, the customer can go back online and change their paper design, and a new edition will be delivered to their home
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